☽
Caesar Hotel Logo
Official Brand Guidelines · 2024

CAESAR
HOTEL

فندق القيصر

Where Ancient Glory Meets Arabian Splendour

✦ ✦ ✦
✦   MUSCAT · SULTANATE OF OMAN   ✦

Confidential · For Internal & Agency Use Only · Version 1.0 · 2024

Chapter I
◆

The Soul of an
Empire Reborn

"

Caesar Hotel stands at the confluence of two great civilizations — the timeless majesty of Rome and the exquisite refinement of the Arabian Peninsula. In the heart of Muscat, Oman, where the Hajar Mountains meet the cerulean waters of the Gulf of Oman, we have created a sanctuary unlike any other.

Named for the eternal authority of the Caesars, yet shaped by the soul of Oman's 5,000-year heritage — our brand embodies sovereign luxury, authentic Arabian warmth, and an unwavering commitment to experiences that transcend the ordinary.

Our Vision

To be the most distinguished luxury address in Oman — where every guest departs transformed.

Our Mission

To honour Arabian hospitality traditions while delivering global standards of excellence in every detail.

☽ MUSCAT · OMAN

Est. 2024

مسقط · عُمان

Muscat · Sultanate of Oman

◆ BRAND VALUES ◆
👑

Sovereignty

السيادة

🌙

Authenticity

الأصالة

✨

Excellence

التميز

🤝

Hospitality

الضيافة

🏛️

Heritage

التراث

Chapter II

Logo System

The Caesar Hotel mark unites the laurel wreath of Roman triumph with the Arabian Peninsula's silhouette — a symbol of geographic identity and enduring power.

Logo Variants
Logo on dark Primary — On Dark
Logo on crimson Secondary — On Crimson
Logo on ivory Reversed — On Ivory
◆ LOGO ANATOMY ◆
Laurel Wreath
Arabian Peninsula
Arabic Wordmark
Latin Wordmark

Elements Explained

01
Laurel Wreath

Roman symbol of victory and honour, representing the hotel's commitment to excellence and imperial legacy.

02
Arabian Peninsula

The silhouette evokes the geographic heart of the brand — rooted in Oman and serving the entire region.

03
فندق القيصر (Arabic)

The Arabic wordmark in Thuluth-style calligraphy asserts cultural belonging and Arabic identity.

04
CAESAR HOTEL (Latin)

Set in a serif display typeface, connecting the brand to its international positioning.

Clear Space & Minimum Size

Clear Space

½X
½X
½X
½X

Maintain a minimum clear space of half the logo height (½X) on all sides. Never crowd the mark.

Minimum Sizes

DIGITAL 40px min
PRINT 15mm min
FAVICON 32px min
Chapter III

Color Palette

Our palette is drawn from Oman's dramatic landscape — deep Hajar crimson, ancient gold souk dust, and the midnight blue of the Gulf of Oman at rest.

Imperial Crimson #8B0000 · #C41E3A · CMYK 0/100/100/45 · Pantone 187 C القرمزي الإمبراطوري
Arabian Gold #C8A84B · CMYK 0/15/70/22 · Pantone 871 C الذهب العربي
Obsidian Night #0A0A0F · CMYK 0/0/0/96 · Pantone Black 6 C ليل السبج
Secondary Palette
Desert Ivory #FAF6EF
Gulf Blue #061830
Saffron Spice #D4870A
Pearl Smoke #8A8090
◆ COLOR USAGE GUIDE ◆

Dominant Color

Imperial Crimson anchors all primary surfaces — headers, key UI elements, hero backgrounds and branded materials.

60% of visual space

Accent Color

Arabian Gold is used sparingly for highlights, borders, typography accents, icon detailing and ornamental elements.

30% of visual space

Foundation

Obsidian Night provides the deep base for all dark interfaces, print backgrounds and digital screens.

10% of visual space
Signature Gradients
Imperial Blaze
Arabian Sunset
Midnight Glory
Chapter IV

Typography System

Two scripts, one soul. Our type system honours both the Roman classical tradition and the rich calligraphic heritage of Arabic letterforms.

Primary Latin — Cinzel
CAESAR
HOTEL

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&

Use for: Headings · Hotel Name · Section Labels · Wayfinding Signage · Print Headlines

Primary Arabic — Noto Naskh Arabic
فندق القيصر
مسقط · عُمان

أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن هـ و ي

Use for: Arabic Wordmark · Bilingual Materials · In-Room Collateral · Digital Menus

Secondary Body — Cormorant Garamond

"Luxury is in the details
of every experience."

Body copy · Quotes · Long-form content · Guest communication

Utility — Inter

Room 401 — Deluxe Suite
Check-in: 15:00 · Check-out: 12:00
+968 2400 0000 · info@caesarhotel.om

UI labels · Functional data · Contact info · Digital interfaces

Type Scale
H1 Display CAESAR HOTEL Cinzel 800 · 5rem
H1 Arabic فندق القيصر Naskh 700 · 3rem
H2 Section Brand Identity Cinzel 700 · 2rem
H3 Heading Suite Collection Playfair 600 · 1.5rem
Label/Cap CHAPTER I · OVERVIEW Cinzel 500 · 10px
Body Large A sanctuary of timeless luxury… Cormorant 400 · 20px
Body Reserve your suite today. Cormorant 400 · 17px
Caption/UI Check-in 15:00 · Room 401 Inter 300 · 12px
Chapter V

Arabic Pattern System

Drawn from the geometric traditions of Islamic architecture — from Oman's historic forts to the magnificent Sultan Qaboos Grand Mosque — our pattern system brings cultural authenticity and visual richness to every brand surface.

Star & Polygon · Primary Pattern
Floral Arabesque · Secondary Pattern
Fine Geometric · Tertiary Pattern
Gold on Dark · Hero Application
Crimson Overlay · Accent Use
Light Pattern · Stationery

Pattern Application Rules

✦ Use as background texture at 10–25% opacity

✦ Apply on headings, key artwork and amenity packaging

✦ Always pair with brand colors only

✦ Scale patterns proportionally — never stretch

✗ Do not use patterns as primary messaging layer

✗ Do not mix more than two pattern styles per piece

Chapter VI

Brand World — Muscat & Oman

Caesar Hotel's visual world is inseparable from the majesty of Muscat. These iconic settings define our brand's geographic soul and inform our photography, art direction and storytelling.

☽ ☽ ☽ SULTAN QABOOS GRAND MOSQUE

Sultan Qaboos Grand Mosque

The crown jewel of Muscat's Islamic architecture

Mutrah Corniche

Ancient harbour, timeless ambience

Mutrah Fort & Al Jalali

Guardians of Omani heritage since 1587

قلعة الجلالي

Al Jalali Fortress

The 16th-century Portuguese-built fort overlooking Muscat's natural harbour — raw power and enduring stone.

الكورنيش

Mutrah Corniche

A 1.5km seaside promenade where ancient dhow harbours meet modern Oman — the city's living room.

جبال الحجر

Hajar Mountains

The dramatic limestone range forms Oman's backbone — arid grandeur, burnt ochre against infinite blue sky.

Chapter VII

Brand Applications

Every touchpoint — from the key card in a guest's hand to the signage above the entrance — must express the same sovereign confidence and Arabian warmth.

Logo
Ahmad Al-Rashidi
General Manager · مدير عام
+968 2400 0000
Business Card · 85×54mm
Letterhead · A4 / Letter
ROYAL SUITE
401
جناح ملكي
Room Key Card · 85×54mm
Restaurant Al-Qaysar · مطعم القيصر
قائمة الطعام
Shuwa Lamb45 OMR
Machboos Royale38 OMR
Halwa & Dates12 OMR
Restaurant Menu · A4 Hardcover
CAESAR HOTEL
فندق القيصر
GUEST SERVICES
Staff Uniform Badge · 60×75mm
CAESAR HOTEL
فندق القيصر
MUSCAT · OMAN
Entrance Signage · Brass-Mounted
◆ DIGITAL PRESENCE ◆
🔒 www.caesarhotel.om
CAESAR HOTEL
SUITES DINING SPA MEETINGS CONTACT
BOOK NOW

Muscat · Sultanate of Oman

Where Empire Meets
Arabian Splendour

حيث الإمبراطورية تلتقي بروعة الجزيرة العربية

Chapter VIII

Photography & Art Direction

All imagery must evoke a sense of sovereign calm — low-light drama, warm golden tones, deep shadows and the interplay of Arabian light. Never clinical, always cinematic.

🌙

Golden Hour Drama

Shoot interiors at sunset — gold light flooding through mashrabiya screens

🕌

Architectural Majesty

Wide-angle, low angle — emphasise height, domes and geometric ceiling detail

🤲

Intimate Hospitality

Close detail of hands serving Omani coffee, dates on silver — authentic warmth

🌊

Landscape & Context

Aerial Mutrah harbour at blue hour — mountains, sea, city in single frame

Rich Shadows

Deep blacks with no crushed shadows — detail in darkness

Warm Highlights

Never blown-out whites — always warm ivory highlights

Crimson Accent

Use red accents sparingly — doors, cushions, textiles

Blue Hour

Exterior shots at twilight — steel blue sky, warm lit interiors

Chapter IX

Brand Voice & Tone

Caesar Hotel speaks with the quiet confidence of a host who has always known how to welcome greatness. Never loud, never ordinary.

👑

WE ARE

Sovereign
Assured
Gracious
Timeless
Warm

We speak with the gentle authority of a host who has always known how to welcome great minds and gentle souls.

✦

WE ARE NOT

Flashy
Cold
Transactional
Trend-chasing
Casual

Our tone never chases relevance — we set the standard. We never oversell; we simply invite.

🌙

IN ARABIC

تقليدي
دافئ
فاخر
أصيل
محترم

In Arabic, our voice carries the warmth of traditional Arabian hospitality — formal but never distant, generous always.

◆ SAMPLE COPY ◆
✦ Preferred Voice

Your suite awaits — an oasis of silence above the ancient harbour of Mutrah, where every detail has been arranged with quiet care. Welcome home.

✗ Avoid This

BOOK NOW! 🔥 Best prices! Check out our AMAZING rooms — you won't believe the views!! Don't miss out on our SUPER DEAL this weekend.

✦ Preferred Voice

نرحّب بكم في فندق القيصر، حيث يلتقي الماضي العريق بفخامة الحاضر، في قلب مسقط الجميلة.

✗ Avoid This

We are a 5-star hotel located in Muscat, Oman. We have pools, restaurants, spas and conference facilities. Click here to see our special offers.

✦ Always Do
✓
Speak in both Arabic and English on all guest-facing materials
✓
Lead with experience and feeling — not features and price
✓
Use Omani cultural references authentically and respectfully
✓
Maintain formal-yet-warm Arabic hospitality register
✓
Write dates in both Hijri and Gregorian where appropriate
✓
Reference landmarks — Mutrah, Al Alam, Grand Mosque — to anchor place
✗ Never Do
✗
Use exclamation marks, emojis or casual slang in brand copy
✗
Reference competitor hotels or make comparative claims
✗
Use generic "luxury hotel" stock phrases or clichés
✗
Mix fonts outside the brand system in any produced asset
✗
Place the logo on backgrounds that reduce contrast below WCAG AA
✗
Use patterns at full opacity — always 10–25% as texture

CAESAR HOTEL

فندق القيصر

✦ ✦ ✦

"To dwell in Caesar Hotel is to inhabit a moment
between history and eternity — in the heart of Muscat."

CONTACT & RESERVATIONS www.caesarhotel.om · info@caesarhotel.om +968 2400 0000 · Muscat, Sultanate of Oman مسقط · سلطنة عُمان

Brand Guidelines v1.0 · 2024 · Confidential — All Rights Reserved · Caesar Hotel LLC · Muscat, Oman